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Our Founding Members

Lane Nemeth - Founder and CEO
Dr Laura Pasten - Partner and Veterinary Advisor
Kimberley Coburn - Vice President, Sales
Tara Nemeth - Director, Field Development

Lane Nemeth

Lane Nemeth  

Lane Nemeth is the recipient of so many accolades as a businesswoman that she is arguably among the country’s top 25 female entrepreneurs of the 1980’s. Wide recognition of her accomplishments includes hundreds of articles about her in major media outlets and a range of prestigious awards. 

Nemeth founded Discovery Toys in her garage in 1978—and grew it to $100,000,000 in sales prior to Avon acquiring the company in 1997. 

Cut to 2004. Nemeth launches Petlane, a company devoted to improving the lives of pets and the people they love. In addition to the invention and testing of toys that are designed to help animals deal better with the complexities of life and the development of more nutritious pet foods, Petlane provides family income enhancement opportunities for those who wish to be self employed.

Born and raised in New York City, Nemeth received a Bachelor of Arts degree from the University of Pittsburgh and a Master’s degree in Education from Seton Hall University.

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Dr Laura Pasten

Dr Laura Pasten  

Dr. Pasten earned her B.A. from Stanford in 1970, and her D.V.M. in 1974 from U.C. Davis.  She completed her internship at Cornell University in 1975.  She has since published over 200 articles, including  The Morris Report, Veterinary Economics, and Veterinary Forum

She was, for nine years, the private veterinarian for celebrity, “Morris the Cat” – taking care of all NINE LIVES!  She is also a celebrity in her own right, with a monthly 1 hour radio show on KVMR.  She is also the spokesperson for American Veterinary Medical Association for media presentations.

She is active in several veterinary associations – including participating on the Ethics Committee, PR Committee, and AVMA Pet Disaster Aid Committee, in addition to being a CVMA Delegate, where she has served on the Board of Directors.

She has received the Worlds Who’s Who of Women 1992-present) as well as the “Women of the Decade Award” from the American Biographical Institute.

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Kimberley Coburn

Kimberley Coburn  

Kimberley Coburn is the quintessential self-starter.  She completed high school when just a sophomore and started her first business at eighteen.  At age twenty, inspired by Napoleon Hill, she formed a MasterMind Group, an organization where participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and to support each other with honesty and respect. 

Kimberley has run successful business oriented consulting companies, established a private clinical hypnotherapy and neuro-linguistic programming practice, and founded the not-for-profit “Minerva Circle,” which teaches wealth building principles to women.

In 2003, Kimberley joined Petlane, the newest venture of legendary entrepreneur Lane Nemeth, as Vice President, sales.  Her core responsibilities include specific business and sales skills training, motivation and support for Petlane’s corps of Pet Advisors.  Her goal: build wealth for people, many of whom have not had previous business ownership or sales experience before joining Petlane.

“My focus is on our people, helping them realize their goals and dreams through sales training and business skills development.”

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Tara Nemeth

Tara Nemeth  

People and pets are Tara Nemeth’s passions.  She grew up watching her entrepreneurial mother, Lane Nemeth, lead Discovery Toys, the child learning and development toy company she founded and built to over $100,000,000 in sales.  Tara shared her mother’s commitment to helping children and set her sights on a career in family therapy.   After receiving her Bachelor of Arts degree from Brandeis University, she earned a Masters in Marriage and Family Therapy from the University of Oregon.  In the process she worked as a preschool teacher and a clinician focusing on early intervention for children with Autism. 

During Tara’s studies, she and her mother, who had sold Discovery Toys in 1997, frequently discussed projects that combined their mutual interests. From these conversations, Petlane was born in 2003. 

“Petlane is about enriching lives,” says Tara.  “We focus on products that enrich the lives of pets and the people they love, and, in the process, help our dedicated Pet Advisors to reach their goals and live their dreams.”

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